Packaging Buyer's Guide: Choosing the Right Supplier
When it comes to consumer goods, how your product looks on the shelf and its actual quality are super important. Together, these two factors can make a big difference. Think of it like this: the better your product looks, the better it tastes to shoppers. And if it tastes good, they'll remember it and look for it again the next time they're shopping.
The Challenge for Food Producers
For those who make food products, making a great item is what they do best. But once it's time to package that product, things can get complicated. They have to rely on other experts to ensure the product remains great when a customer opens it. So, a big question pops up: What should you look for in a packaging supplier?
Based on our long experience in the New Zealand packaging industry, we've got some tips. In short, a good packaging supplier should:
- Provide both equipment and materials.
- Help with setting up, supporting, and maintaining that equipment.
- Offer payment options that suit your business.
- Choose materials that fit your product and how it's sold.
- Help you plan for now and the future.
- Show they know their stuff.
Let's dive into each point.
1. A One-Stop Supplier: Equipment and Materials
Think about this: what if your bank and credit card company were different? And what if there was an issue? You'd be stuck between two companies blaming each other. This can happen in packaging too. For example, a company lost a big shipment because the packaging seal broke during transport. They had three different suppliers, and no one took responsibility.
Using one supplier for both equipment and materials can save a lot of headaches. They know everything about the products they offer, which means if there's a problem, there's just one place you need to call.
2. Support and Service
Just like a car, packaging systems need regular care. Look for a supplier that helps with setup, ongoing service, and even emergency repairs. You don't want someone who just sells you equipment and then disappears.
3. Flexible Payment Options
Every business is unique. It's important to find a packaging supplier who understands your needs and offers payment plans that work for you. This might be a regular service contract or a one-time purchase, depending on what's best for your finances.
4. Custom Material Choices
While there are some generic packaging options, they might not be the best fit for your product. A good supplier will take the time to understand your needs and offer solutions that are tailor-made for your product.
5. Planning for Now and the Future
Your business might grow, so it's smart to think ahead. When choosing a packaging system, consider not just your current needs, but where you want to be in a year or more. A good supplier will help you think through these scenarios.
6. Proven Expertise
Ask potential suppliers to show you examples of their past work. This gives you an idea of their quality and expertise. If they're suggesting something new, they should be open about it and explain how they plan to ensure success.
In the end, you want a supplier who's open, honest, and knows their stuff.